Disagreement between sources forces voice assistants to guess, and a guess is rarely favorable.
Common traps · Still open
A single dated field can propagate through ranking systems long after the original entry was fixed. Getting this right buys a sharper competitive position without touching the website at all.
Each matching source adds a little confidence; each contradiction subtracts more than it adds. A neat citation profile makes every other local effort work harder.
| Field | What to check |
|---|---|
| Worth checking | If a listing can't be claimed, document it and move on rather than duplicating it. |
| One rule | Treat the name, address and phone number as a single source of truth, not as a field to be improvised per site. |
| Ranking stability | Prefer removing a wrong listing to leaving it half-corrected. |
| Field notes | Fix the website field before touching anything decorative. |